Tip of the Week – Printing Flyers in IQOffice

 

Need a quick flyer for your listing? How about a flyer on another agents listing that you are holding open this weekend?

Check out the video above to see how to easily print out a flyer with your contact information on it.  All you need is an IQOffice login and an MLS Number.  We are always updating the templates in IQOffice, so let me know your feedback.

Tip of the Week – Mapping properties correctly

 

Have you ever had an issue with the way a listing maps on CBTulsa, Zillow or Trulia?

The video above explains how you can quickly change the mapping of a property in IQOffice and get the latitude and longitude coordinates of where you mapped it.  You can then send these coordinates to the help desk of Zillow and Trulia so they can map the property correctly.  It’s really easy and fast.

Take a look and let me know what you think.

Tip of the Week – How to look GREAT on Zillow

 

Did you know that you can add your past buyer and seller sales in Zillow?  Well you can!  It even makes you look really good to someone who is searching for an experienced agent to do business with.  Zillow has made it easy and you can add these sales in 3 easy steps:

Step 1:  Login in to Zillow, go to your Profile Page and click on the “Past Sales” link on the menu bar.

Step 2:  Type in the address, city and state of the property you represented and click “Find Homes”.

Step 3:  Edit the date sold, the sale price and side you represented, and click “Add to Profile”.

You can always go back in and edit the information at any time.

If you put your past sales in, they will show up by your name as “Recent Sales”.  This is hugely important for a lot of people who are looking for a top quality agent on Zillow to represent them.

Tip of the Week – Coaching

 

Coaching is a great way to increase your business year over year.  We’ve seen some tremendous results from those agents that commit to a coaching program and stick with it throughout the year.  Coaching can come in a variety of forms, but look generally like this:

  • Meeting with coach on some regular basis (monthly or bi-weekly)
  • Go over the items that you committed to doing the previous time you met.
  • Talk about the results of those activities. What worked, what didn’t and what to improve on.
  • Discuss different ideas on how to increase your business. Your managers are REALLY good at this.
  • Help track your results toward your business goals.
  • Talk about life and things that you need to do to create balance.

See, it’s really not all that bad.  AND, we won’t use the word “accountability” either. 😉  It’s coaching!

Video Tip of the Week

 

 

I get asked all the time, “How do I use Facebook to generate dollars in my real estate business?”.  Well, here’s an idea that is sure to get you some results. Send a personal message to 5 of your “Friends” on Facebook everyday until you’ve gone through all of them.  These “Friends” are people that know you and you would consider part of your COI.  Type a message that goes something like this:

“Hi, sorry I haven’t been in touch with you lately.  I am wanting to grow my real estate business this year and I was wondering if you knew anyone who is looking to buy or sell a home this year? Thanks”

You can copy and paste this message to make it easy on yourself.  Remember to send this as a personal message and NOT a post on someone’s wall.

Let me know in the comments below what you think of this idea, or if you try it and the results.

What experience do you give?

How big of a deal is the experience we give our clients? Yep, it’s a REALLY BIG DEAL! Well, how about the experience that we give the agent that’s on the other side of a transaction that we are working? I would argue that that is a REALLY BIG DEAL also.

I recently was on vacation with my wife (5 days with NO KIDS, that’s huge because we have 6 of them) and I received a call on Sunday evening around 6:30pm from an agent that sold one of my listings. OK, it was really my only listing, but that’s another story.  Our closing date was a couple of weeks out, but this agent was inquiring as to when my sellers would be moving the remaining items out of the garage.  So I think to myself, self? What’s the big deal, we have 2 more weeks before closing!?! What came out was, “well probably sometime later this week”. And then it happened, the dramatic pause in our conversation. The agent said, “I guess my closer hasn’t contacted you, because we are scheduled to close tomorrow at 3pm”.  This single statement by this agent caused my experience level to plummet at a rapid pace.  My first thoughts were: When was I going to be notified by YOU, not your closer? Why didn’t my closer know about it? Did you know that not all of the repairs were completed yet because we still have 2 weeks to go? Did anyone ask if it was OK with my sellers, it’s still their house the last time I checked? (done venting).  Needless to say, I had quite a bit of work to do that evening and the next morning to (1) Get the OK from my Sellers to close it – they were actually thrilled about it, (2) hope that they could clear out the garage by the closing time – which they did, (3) Contact Beck Mechanical to service the HVAC system and Carpenter Home Repair to finish up the other repairs on VERY short notice – these guys rock, (4) bring my closer, Charissa Taylor at Executives Title & Escrow up to speed so she can prepare everything – she is incredible and did it all with a smile, and (5) shuffle all of the repair receipts, payments, etc… so we could actually close and do it all this while I’m in a different state (Did I mention that I love my iPad?).

The EXPERIENCE for my CLIENT:  They got everything moved out, signed the closing documents early (thank you Charissa) and walked away with a little more than they thought because of the early closing. My sellers think I can move mountains for my clients (Ok, small hills.)

My EXPERIENCE:  Even though it turned out OK, I thought it was handled poorly.  There were way too many assumptions made by the other agent and their closer with absolutely NO communication at all.  It made me feel like this was their first real estate transaction (which it wasn’t).

Now I’m sure that the other agents clients had a great experience and that any of the issues that came up were pushed on me as not being prepared (I can’t be positive about this, but it’s possible).  It’s easier for us to give our clients a great experience, even when we drop the ball, because we can push the responsibility and the blame to the other agent, because our clients don’t know any different. But what does that do for our reputation in the real estate industry?

HERE’s THE DEAL – At Coldwell Banker Select, we have partnerships with Executive’s Title & Escrow, Mortgage Closing Services, and AMC Mortgage for a reason, to give our clients the absolute BEST EXPERIENCE they can possibly have when either buying or selling a home.  We have more control when these companies are utilized and we have ZERO control when an outside company is used.  These partnerships also help us look and perform more professional to our counterparts on a transaction.

So when you think about how you are going to provide the very BEST EXPERIENCE to your clients AND to the other agents that you are working with (because both are a BIG DEAL), make sure you have partnerships with companies that can get it done for you EVERY TIME!

Feel free to leave a comment or 3 or 4 on any other similar stories that you may have had (Good or Bad).

What’s in store for 2013?

I get asked all the time about “What’s the latest technology or marketing tool out in the market to help me have a better year in 2013?”.  With the speed that technology changes along with the habits of the public, that’s a VERY difficult question.  There are lots of great devices and software packages out there to use, you just have to take the time to learn them and understand how to apply it to your business.  BUT, the very best tool that a real estate agent can have in regards to technology is an “I’m not scared of that and I’m willing to try it” attitude.

Technology will change in the future! I’m certain of that.  The devices and individual items we either choose to use or not to use will come and go with the times, but our attitudes about how we handle this change is what’s important.  I remember when I started using the Motorola Q phone and I could actually get my email and surf the web (well, an 1/8th of a page at a time).  I got so used to navigating it that I resisted what was happening all around me.  Then, the perfect storm hit, my IT Director needed a replacement “Q”, so I gave him mine and I got an iPhone.  WOW! what a difference.  Not that I now, cant’ live without it, or even that it was life altering, but it allowed me to easily do things that were once difficult and time consuming.  Blogging on a mobile device is one example.

So I don’t think there are going to be any “out of the park” new devices that we can’t live without in 2013, but I think more and more people will have that “Ahh – Haa” moment in 2013 that will get them thinking about technology in a different light.  I also thing that there is no 1 expert in all things tech.  You will see more idea sharing and discussion training in real estate in 2013 than ever before.  For example, it doesn’t do an agent any good (except to impress your client) to do a transaction completely paperless, when the agent on the other end of the transaction doesn’t know how to handle and communicate what to do on their end.  So bringing up the level of use of technology is important for all agents to make your life easier.  So if you know how to use technology in a specific way and rock at it, comment below and we can see about setting up a class for you to teach.

Other than that, comment below and let me know what you want me to help you with this year regarding technology.  I’m still learning too, so let’s make 2013 exciting!

5 Tech Tips

So I want to make sure that I not only post cool Tech Tools and information on my blog, but also some practical ways to use technology to increase your business right now and into the coming year.  Here are 5 things that you can do right now to help you finish strong in 2012 and set you up for a fantastic 2013.

  1. Ever wonder how you use Facebook to increase your business, today?  Send a personal message to 5 “Friends” a day.  Let them know you are updating their contact information (get their email address).  Also, don’t forget to ask for the referral. See my previous blog post.  Remember, you won’t get the business unless you ask for it
  2. Need an easy, online photo editor?  Try out PicMonkey.com  It allows you to adjust colors, size, rotation, clarity, crop, etc… all in your browser.  It’s fast and easy. 
  3. Set up your Drip Marketing for 2013 during this time of year.  Include an email letter the 2nd week of January thanking all of your COI for the business they sent you in 2012.  See sample letter on IQOffice (or click here).
  4. Spice up your emails in 2013 by using video.  Eyejot.com allows you to use your computer, iPhone, or iPad camera to quickly shoot a message and send it to a client.  It’s a very impactful way to get your message across and your clients will remember you for it.
  5. Learn 1 new thing a week.  It’s easy to get overwhelmed with all the “Tech” that’s available to us.  To the point that we just lock up and don’t do anything about it.  As my kids would say, “Dad, Chillax!”  Take a breath and remove the pressure to do all of it all at once.  Just learn 1 new thing a week about IQOffice, Profiles on Websites, How to run and use Reports, your SMARTphone, iPad, etc…  In a year from now, you’ll be teaching classes on this stuff.

These are just a few tips to put in your tool bag.  Remember, I can share them with you and even train you on them, but I can’t make you use them.  If it’s going to be done, it has to be done by you.  Now GO GET’EM!

Remember to post your comments on my blog.  Thanks

Open House info on Realtor.com

Well, well, well, I just found out something interesting.  Did you know that our open house information feeds automatically to Zillow, Trulia, and ColdwellBanker.com? Just by adding the information into IQOffice it flows to those sites.  Pretty cool, huh?  Did you also know that it flows to TulsaOpenHouse.com? (that one may be new to you).  I always thought that because we sent our open house information back to the MLS to show up on TulsaOpenHouse.com that it would automatically feed to Realtor.com.  NOPE!  The only way, for now ;-), to get your open house information to Realtor.com is to login to your account and add it to your listing.

Now some of you may be asking, “But Bryan, I’ve never logged into my Realtor.com account and don’t know how to do that. Can you help me with that?”.  Well, of course I can.  I am the Tool Man and this is Tool Time so here we go.

  1. go to http://solutioncenter.realtor.com
  2. Select the MLS as Tulsa
  3. Put in your MLS indentifier (This is your GTAR #)
  4. Put in your password (if you don’t know it, click on the Forgot Password Link, If you don’t have an account, click on the Sign Up Here Link – only if you are new to real estate).
  5. On the left menu, click on “Edit a Listing”
  6. Select the listing you want to enter the Open House info for and click “Edit”.
  7. Click on Open Houses and then “Add an Open House Date”
  8. Select the Time and Date and click Save.

YOU’RE DONE!

Now that wasn’t all that bad was it?  We are working on a way for us to send this information directly to Realtor.com without you having to go through this step, but for now, you’ll need to do this.

Hope this helps and don’t forget to comment on this post if you like it, hate it, or just want to sound off.