Tip of the Week – Printing Flyers in IQOffice

 

Need a quick flyer for your listing? How about a flyer on another agents listing that you are holding open this weekend?

Check out the video above to see how to easily print out a flyer with your contact information on it.  All you need is an IQOffice login and an MLS Number.  We are always updating the templates in IQOffice, so let me know your feedback.

Tip of the Week – Mapping properties correctly

 

Have you ever had an issue with the way a listing maps on CBTulsa, Zillow or Trulia?

The video above explains how you can quickly change the mapping of a property in IQOffice and get the latitude and longitude coordinates of where you mapped it.  You can then send these coordinates to the help desk of Zillow and Trulia so they can map the property correctly.  It’s really easy and fast.

Take a look and let me know what you think.

Tip of the Week – How to look GREAT on Zillow

 

Did you know that you can add your past buyer and seller sales in Zillow?  Well you can!  It even makes you look really good to someone who is searching for an experienced agent to do business with.  Zillow has made it easy and you can add these sales in 3 easy steps:

Step 1:  Login in to Zillow, go to your Profile Page and click on the “Past Sales” link on the menu bar.

Step 2:  Type in the address, city and state of the property you represented and click “Find Homes”.

Step 3:  Edit the date sold, the sale price and side you represented, and click “Add to Profile”.

You can always go back in and edit the information at any time.

If you put your past sales in, they will show up by your name as “Recent Sales”.  This is hugely important for a lot of people who are looking for a top quality agent on Zillow to represent them.

Video Tip of the Week

 

 

I get asked all the time, “How do I use Facebook to generate dollars in my real estate business?”.  Well, here’s an idea that is sure to get you some results. Send a personal message to 5 of your “Friends” on Facebook everyday until you’ve gone through all of them.  These “Friends” are people that know you and you would consider part of your COI.  Type a message that goes something like this:

“Hi, sorry I haven’t been in touch with you lately.  I am wanting to grow my real estate business this year and I was wondering if you knew anyone who is looking to buy or sell a home this year? Thanks”

You can copy and paste this message to make it easy on yourself.  Remember to send this as a personal message and NOT a post on someone’s wall.

Let me know in the comments below what you think of this idea, or if you try it and the results.

What experience do you give?

How big of a deal is the experience we give our clients? Yep, it’s a REALLY BIG DEAL! Well, how about the experience that we give the agent that’s on the other side of a transaction that we are working? I would argue that that is a REALLY BIG DEAL also.

I recently was on vacation with my wife (5 days with NO KIDS, that’s huge because we have 6 of them) and I received a call on Sunday evening around 6:30pm from an agent that sold one of my listings. OK, it was really my only listing, but that’s another story.  Our closing date was a couple of weeks out, but this agent was inquiring as to when my sellers would be moving the remaining items out of the garage.  So I think to myself, self? What’s the big deal, we have 2 more weeks before closing!?! What came out was, “well probably sometime later this week”. And then it happened, the dramatic pause in our conversation. The agent said, “I guess my closer hasn’t contacted you, because we are scheduled to close tomorrow at 3pm”.  This single statement by this agent caused my experience level to plummet at a rapid pace.  My first thoughts were: When was I going to be notified by YOU, not your closer? Why didn’t my closer know about it? Did you know that not all of the repairs were completed yet because we still have 2 weeks to go? Did anyone ask if it was OK with my sellers, it’s still their house the last time I checked? (done venting).  Needless to say, I had quite a bit of work to do that evening and the next morning to (1) Get the OK from my Sellers to close it – they were actually thrilled about it, (2) hope that they could clear out the garage by the closing time – which they did, (3) Contact Beck Mechanical to service the HVAC system and Carpenter Home Repair to finish up the other repairs on VERY short notice – these guys rock, (4) bring my closer, Charissa Taylor at Executives Title & Escrow up to speed so she can prepare everything – she is incredible and did it all with a smile, and (5) shuffle all of the repair receipts, payments, etc… so we could actually close and do it all this while I’m in a different state (Did I mention that I love my iPad?).

The EXPERIENCE for my CLIENT:  They got everything moved out, signed the closing documents early (thank you Charissa) and walked away with a little more than they thought because of the early closing. My sellers think I can move mountains for my clients (Ok, small hills.)

My EXPERIENCE:  Even though it turned out OK, I thought it was handled poorly.  There were way too many assumptions made by the other agent and their closer with absolutely NO communication at all.  It made me feel like this was their first real estate transaction (which it wasn’t).

Now I’m sure that the other agents clients had a great experience and that any of the issues that came up were pushed on me as not being prepared (I can’t be positive about this, but it’s possible).  It’s easier for us to give our clients a great experience, even when we drop the ball, because we can push the responsibility and the blame to the other agent, because our clients don’t know any different. But what does that do for our reputation in the real estate industry?

HERE’s THE DEAL – At Coldwell Banker Select, we have partnerships with Executive’s Title & Escrow, Mortgage Closing Services, and AMC Mortgage for a reason, to give our clients the absolute BEST EXPERIENCE they can possibly have when either buying or selling a home.  We have more control when these companies are utilized and we have ZERO control when an outside company is used.  These partnerships also help us look and perform more professional to our counterparts on a transaction.

So when you think about how you are going to provide the very BEST EXPERIENCE to your clients AND to the other agents that you are working with (because both are a BIG DEAL), make sure you have partnerships with companies that can get it done for you EVERY TIME!

Feel free to leave a comment or 3 or 4 on any other similar stories that you may have had (Good or Bad).

Watch your P’s and Q’s

I wanted to share a story about an experience I had on Facebook.  The political season is over and it really seemed to get heated over different points of view.  If you know me, I won’t shy away from a good debate, but some of the things that were posted were just plain ‘ol nasty.  And you know what your mom used to tell you growing up… “If you’ve got nothing good to say…”.

Well, I think the same thing should apply to what we do and how we interact with our “Friends” on Facebook.  Our opinion is our opinion, but in a lot of cases, it is better for us to keep our opinions to ourselves.  So here’s what goes through my mind when I’m catching up on what’s going on on Facebook.

  1. I am a pretty black and white kind of guy (as most of you know).  There’s not a whole lot of room for fluff with me, although I do have a secret compartment in my brain when I try to jam 10 pounds of fluff in a 5-pound box. A 5-pound compartment is all my “A-type” will let me have.
  2. I am interested in what you have to say about a variety of things, as are most of your “Friends”.  If they weren’t then your status would be hidden, or worse yet, you would be “UN Friended”  Noooooooooooooo.
  3. In business, I like to deal with clients that I feel are going to be a pleasure to work with.  As a client, I like to work with service providers and vendors who I know will be honest and care about helping me grow the business.
  4. To me, character counts in a BIG way.  When you post something about your family, kids, ideas, thoughts, the last party you went to, why you like or don’t like something or someone, etc… it gives me a little glimpse into your character.
  5. I like to do business and help people that have similar character traits as me.

I could be way off base here, but in my very “A-Type” world, I believe that other people feel the same way I do.  So if that’s the case, I want to give this little bit of advice……

“When choosing what to say and post on Facebook, make sure you choose your comments, pictures, rants, etc… that are becoming of your character.  Because they show your character even in the smallest of ways.”

Now, I’m a big fan of using Facebook and social media outlets for business, but there’s a right way and a wrong way to go about it.  And if you are in the real estate business where ALL of your friends and their friends are who you want as your clients, you have the distinct privilege of always being “on the clock”.  Remember that people need to trust you before they do business with you.  Don’t give them a reason not to trust you.

There you go.  I would love to get some comments back from you on your thoughts, so let me know.