HouseLogic.com Information

  • Check out some of the articles that you can pull from HouseLogic.com/members.  It’s FREE if you are a Realtor.  You can post these in your BLOG, share them on Social Media, download them for a newsletter, etc…  It’s a pretty nice service that NAR provides.
  • Dos and Don’ts of Homebuyer Incentives

    Homebuyer incentives can be smart marketing or a waste of money. Find out when and how to use them. Read
  • Fielding a Lowball Purchase Offer on Your Home

    Consider before you ignore or outright refuse a very low purchase offer for your home. A counteroffer and negotiation could turn that low purchase offer into a sale. Read
  • 6 Reasons to Reduce Your Home Price

    While you’d like to get the best price for your home, consider our six reasons to reduce your home price. Read
Visit houselogic.com for more articles like this.
Copyright 2012 NATIONAL ASSOCIATION OF REALTORS®

Individual Property Websites

So, you’re getting ready to go on a listing presentation and you want to know how to determine the right domain name for your Individual Property Websites (IPW) so you can tell your seller. What is it? What’s the address? How’s it typed in? Are they working yet? What did you say?

Yep, I get those all the time. Here are some of the answers and a slick way to know EXACTLY what the web address is to your listings IPW.
(1) YES, the IPW’s are up and working, they have been for the past few years, but we changed the addressing scheme to match the address of the listing and a really cool, new look and feel.
(2) The standard address for your listings IPW’s is http://www.address.cbtulsa.com
(3) The “address” part of the domain name is determined by how it is typed into MLS. If “street” is spelled out, then it will be in the domain name. If it is “st”, then that’s how it will show up.
Here’s the easiest way to find the actual domain name for your listing’s IPW:
(1) Go to http://www.cbtulsa.com and go to the details page of your listing.
(2) Click on the “View Property Website” link to the right of the photo. This will pull up the IPW of your listing.
(3) Look at the address bar of the website. SHAZAAM – There it is.
I hope this helps, especially if you are getting ready to go on a listing presentation, emailing a link to your seller, or inserting these links into your e-newsletter or flyer.

Text or Call – Let the Consumer Choose

Well, here we go again. At Coldwell Banker Select, we like to think of ourselves as “Technologically Advanced”. Fancy term for simply providing the latest tools to our agents to help them grow their business. The latest development to our HomeFacts system does just that.

You can now TEXT the property code to (918) 990-0660 on your phone and receive a text message back with the basic information on the property, the listing agents name and contact info, and a link to the property listing on the agent’s mobile website. The agent will be notified with the consumers phone number, the address of the property, and whether it was a text from the yard sign, Select Living, or whatever the source. Pretty slick. Even if you call the number, it will let you put in the code, just like the normal HomeFacts number.

The nice thing is when the consumer clicks on the mobile site link, they get to see all of the photos of the property. It’s a great way to drive someone to the agent’s mobile site, without having to do a lot of advertising.

Maybe, they’ll even come up with something that will ask the consumer if they want a text with the property information, even if they call. (hint, hint, wink, wink!)

Engaging on Facebook

I’ve had a number of questions lately about Facebook and how would I recommend an agent “Engage” people on the site. Well, the short answer is “It Depends!” What do you want to accomplish? If you want to post your listings to other agents, then you need to have as many other real estate agents as your friends as you can. If you want to engage your LOR (List of Relationships), where most of your referrals are going to come from, then you need to have them as your friends.

Try this . . . create an A+, A, B and C list in Facebook and categorize your Friends, just like you do in your database. Then, every week, go into the A+ and A Group and look at each of their posts to see if there is anything that you can “comment” on or engage them with. Look for signs like, “My mother is moving to Seattle” – BAM – Engage and get the referral. or signs like, “We’re having a baby” – BAM – larger home needer – Engage and work on the business. Remember that these are your A+ and A groups so they will more than likely refer to you anyway, as long as you care and pay attention to them.

You might also share your new listings with this group and ask if they know of anyone that would be insterested in the listing. Keep it personal and not too generic like most of the direct posts from MLS.

The other thing that I would do is post “something of value” at least every 2 weeks. Maybe a link to an article you’ve read about homeownership, low rates, etc… Or something that is going on in the community that you are involved with to show that you are “giving back”.

Spend the time, but not tooooooooooooooooo much time. It’s easy to get lost in it and then your day is shot.

The Annonymous Client

Have you ever wondered why so many people (into the 90 percentile) who are looking for homes, use the internet? Especially when they can utilize a Realtor and have us do most of the work for them? Crazy isn’t it. Well, we’re salespeople, and one of the stereotypes of a “salesperson” is high pressure sales. Most of us have experieinced it. Some of us like being in that environment, we know how to handle it and navigate our way through it, but most people don’t like it at all. They would rather have the “I’m just looking” approach and then if they have any question, they contact you. Which brings me to… (Dum Dum Duummmmmmmm) – The Internet Lead.

When someone’s looking for homes on the internet, which almost everyone is, they remain anonymous, until they need a question answered. Once they ask a question, we have an opportunity to shine to that potential client. We may not know their financial situation, their motivation for buying, how long they’ve been in the market, or when or if they actually plan on buying, but as professionals, part of our job is to provide information to every possible buyer in the market for our listings. The question is this, if you were in a store “just looking” and had a question about a product that you were thinking of buying and yelled “Can somebody help me? I’ve got a question.” and no one responded, would you move on to the next store where they possibly have a similar product? Would you be frustrated? What if someone heard you and said, “I can help, but I’ll get to you in an hour.” How would you feel then?

What if someone came right up and said, “I can help you with that, answer any questions you may have, AND if you’re interested in anything else in this store or any other, I know all about that as well.” Now how would that make you feel? Would you be more willing to work with that person? I know I would. If that’s how we feel over an item that’s $20 – $100 dollars, then how much more would we have those feelings with a $150,000 purchase.

So, I know Internet leads are tough, they come in at wierd times, and sometimes we don’t know what to say, so we just don’t do anything with them at all. PLEASE, Don’t do that. In a market that is slower than we are used to, it is imperative that we handle these leads different than we have in the past.

I would argue, JUST RESPOND. Answer their questions and follow it up with a question of your own, like “Did you know I can answer any question you may have on any home on the market?” If they like you, you’re in.

Just my thoughts. Please comment on this if you think I’m off base, or right on the money, or if you want some further help with what you might say to an Internet lead.