Buyer Bonus Event – Are You Ready????

Most of you already know that the Tax Credit to buyers is expiring at midnight this Friday, April 30th. It’s been a nice run and we thank the government for do what they could, although we would have liked it to be more. Anyways, Coldwell Banker National and Coldwell Banker Select, locally, are launching the Buyer Bonus Event that will run for 90 starting May 1. I am pumped about this program because it does a number of things.

  1. All buyers can take advantage of this program, it has no income cap or qualifications needed.
  2. Sellers can take advantage of the huge advertising push from CB National (TV Commercials, internet advertising, website, etc…) and the local advertising by CB Select (Select Living, Newspaper, Internet, Yard Signage, etc…)
  3. According to a Tulsa closing company, 70%+ of closings on resale homes have the seller paying for closing costs and almost 100% of new construction have the same. Sellers can take advantage of what they are more than likely going to see on an offer anyways.
  4. Coldwell Banker is the only company Nationally and Locally that is doing anything to continue to spur the market for buyers and sellers.

Now is the time to act. Inform your sellers about the program. We are recommending that they offer 3%, up to $8,000, towards a buyers closing costs, prepaids, etc… It’s really that simple. It does have to be written in the contract, however, so make sure that anyone who brings an offer is aware of it. There is a listing addendum that you office has that can be used. It’s a one-pager (we all like that). Just go over it with your seller, have them sign the addendum and turn it in. You can fax it to me if you want at (918) 392-3742 and I will take care of it.

Shoot, if you have any questions, just shoot me an email at This is too important of a program and too important of a time not to have your sellers take advantage of it.

I heard a saying once from a wise (code for old) real estate guru that has resonated with me still today. It goes like this:

“If you REALLY believe that your action today will create a positive impact on your business tomorrow, then what are you waiting for?”

Go Get ‘Em

Buyers and Seller – Do You Know Them?

As it normally happens, I was searching for some data on the web regarding real estate companies and I came across a very interested “QUIZ” about whether I knew the current buyers and/or sellers in the market place. Thinking to myself….”Of course I do. I’ll ace this one.” I decided to give it a try.

Here is the link to the quiz: Quiz

My results were – how do I say this nicely without insulting myself – quite interesting.

I recommend you take the quiz, take a look at your answers and then ask yourself the following questions:

  • What do the results tell me about how I listen to my clients?
  • Am I “in touch” with what’s going on in the market place?
  • If you didn’t score well, What will you do in the future to better understand the needs of your clients?

Going into the quiz, I thought I knew ALL of the answers. If you share your results with me, then I’ll share mine with you. Good Luck. It is an eye-opener.